Effective project execution

Michał Chrzanowski is a highly skilled specialist in consumer research methodology, particularly in the field of innovative solutions. As a research and teaching staff member at Jagiellonian University, he teaches courses in the research and analytical specialization, educating future experts in this domain. Michał is responsible for conducting research based on a multi-stage consumer participation process in product development and for developing testing tools to simulate consumer behavior. His work also includes advanced statistical analysis of laboratory prototypes, as well as the development and implementation of research schedules, objectives, and procedures in laboratory settings. His experience and expertise ensure that research processes are conducted with the highest precision and effectiveness, providing valuable insights into consumers and their needs.